Arta vs selling on Meesho: stock, payouts and who owns the customer (2026)

Selling on Meesho means listing and shipping your own stock on a marketplace. Arta lets you sell its catalogue on your own store with no stock. How they differ.

By the Arta team · · 2 min read

Arta vs selling on Meesho: stock, payouts and who owns the customer (2026)

In short

Meesho is a marketplace: you register as a supplier, list your own products, keep your own stock and ship each order, and guides report 0% commission with payment about 7 days after delivery. Arta is the opposite model: you sell Arta's catalogue on your own Shopify store or Arta site without buying stock, Arta's suppliers pack and Arta ships, and you are paid daily, 4 days after delivery.

Two different models

On Meesho the shopper buys on Meesho's app, from your listing next to many others. You need your own products and stock, and you pack each order for Meesho's courier to collect. On Arta the shopper buys on your storefront, your Shopify store or your Arta site, under your name. The products come from Arta's catalogue; you never buy or hold them.

Your stock

Arta
None. Arta's suppliers hold it
Meesho (as reported)
Yours. You list and ship your own products

Where the customer buys

Arta
Your store: Shopify or an Arta site
Meesho (as reported)
Meesho's marketplace app

Fee to join

Arta
₹0
Meesho (as reported)
Free registration, as reported

Commission

Arta
None
Meesho (as reported)
0%, as reported

Shipping

Arta
Included in Arta's price
Meesho (as reported)
Charged to the supplier by weight and distance, as reported

Payouts

Arta
Daily, 4 days after delivery
Meesho (as reported)
About 7 days after delivery, as reported

Returned parcel

Arta
Per unit, by weight, at the courier's current rate
Meesho (as reported)
Return shipping charged by weight, as reported

Getting buyers

Arta
Your own ads and content; Winning Ads shows what already sells
Meesho (as reported)
Meesho's marketplace traffic
Meesho's seller site could not be read directly on 25 October 2026; its figures here are as reported by the guides listed under sources. Check Meesho's supplier panel for current terms.

Stock: the biggest difference

Selling on Meesho starts with products you own. That means buying stock, storing it and packing every order. With Arta, the catalogue is ready to list, suppliers hold the stock and pack each order, and Arta's in-house AI picks the courier. You can start without spending on inventory.

Who owns the customer

A Meesho buyer is Meesho's customer, comparing your listing with others on the same screen. With Arta the sale happens on your own store, so the brand, the prices and the repeat buyers are yours.

Which one fits you

  • Choose Arta to sell under your own name, on Shopify or an Arta site, without buying stock, and get paid daily.
  • Choose Meesho if you already make or stock products and want a large marketplace's traffic without building your own store.

Questions

Do I need my own stock to sell on Meesho?

Yes. Meesho suppliers list and ship their own products. With Arta you sell its catalogue and never buy stock.

Which pays faster, Arta or Meesho?

Arta pays daily, 4 days after delivery. Guides report Meesho pays about 7 days after delivery.

Can I sell under my own brand?

With Arta, yes: orders are taken on your own Shopify store or Arta site and shipped under your brand's name. On Meesho, buyers shop in Meesho's app.

Sources